Privacy Policy
This privacy notice applies to the personal data collected online by Urbanlane London through www.urbanlane.co.uk, or mobile sites, or mobile applications provided by us for download to your mobile device that expressly adopt, and display or link to, this notice (collectively our "Websites"), via our telephone support lines, or through our pages on social media sites, such as Facebook, Twitter and Instagram etc.
Urbanlane London Limited is the data controller in relation to the relevant personal data. Any reference to "visitor", "you" or "your" means you, the user.
We provide this summary of what personal data Urbanlane London, as a data controller, collects from you, for what purposes we use that personal data, who we will share this personal data with and your rights in relation to the personal data we collect from you.
Contents
What is Personal Data?
This notice applies to the personal data we collect, use and disclose (i.e., process), which generally includes your name, address, telephone number, email address, month and day of birth, IP Address, billing and account information, and other information that identifies or can be used to identify you.
General Browsing
We process navigational information about where you go on our Websites. This information allows us to see which areas of our Websites are most visited and helps us improve the quality of your online experience by recognising and delivering more of the most desired features and services. Additional information, for example, domain type, browser version, or service provider, may also be processed by us, which will provide us with information regarding the general use of our Websites. We process this information because it is necessary for our legitimate interests in operating and improving our Websites.
Location Information
Our Websites provide features, such as a store locator service if you have enabled the location-based services on your mobile devices. The features on our Websites that require information about your location may make use of the GPS information on your mobile device. Sometimes we use other information, such as your IP address or nearby wireless access points or cell phone tower locations, to roughly estimate where you are to provide you the feature on our Websites that requires understanding where you are located. If you use one of the features on our Websites that require locating you, we will collect and process your location data for this purpose. If you do not consent to or disable location-based services we may ask you to manually select the region where you are located, or to enter your postal code to find a nearby store; if you choose not to provide this information some features of the Websites may not be available.
Personal Data
Contact Us and Click to Chat
If you complete a general "Contact Us" form on one of our Websites (for example, to comment on or ask questions about our merchandise), we may process your name, email address, and any information that you provide in the text of your message.
Children under the age of 16 will not be permitted to contact us through the "Contact Us" form on our Websites. If you are under the age of 16 and would like to contact us by completing a "Contact Us" form, you will need to ask your parent/guardian to do so on your behalf.
If you use the Click to Chat feature on one of our Websites (for example to ask questions about our merchandise), we may process any personal data, and any other information that you provide throughout the communication.
We process personal data collected in connection with these features for the purpose of responding to your inquiry, and we do so because it is necessary for our legitimate interests in communicating with our customers and investors.
Sign Up for Marketing Email List
If you sign up for our marketing email lists, you will be asked to provide your email address and your consent to the processing of your personal data in order to send you marketing emails, cart abandonment emails (emails that are triggered when you place items into your bag and leave our Website before checking out), and product view emails (emails that are triggered if you search and/or view a specific type of product on our Website and leave before checking out). Signing up for our marketing email lists enables you to receive information about products that we provide via email. If you would like to unsubscribe, please visit the "Opt-Out" section of this Privacy Notice or follow the opt-out instructions on any marketing email you receive from us or our affiliate brands.
Sharing an Item with a Friend
When you share an item with a friend from one of our Websites, the designated recipient will receive your name and email address, as well as any information you entered in the message. The email address of your recipient is not collected or used for any promotional purposes by us or our affiliate companies, nor is such information rented, sold or exchanged with third parties. You should not share items with friends unless you believe your friend would be interested and want to receive the information. We process personal data for this purpose because it is necessary for our legitimate interests in providing this service to our customers.
Saving Payment Details in Your Account Details
If you choose to add a payment type to your Account, you will be able to quickly access this information during checkout when you are signed in. Your preferred payment type will pre-populate during checkout (but you can always use another payment type by selecting the "Change" link). If a saved payment card is expired, we will indicate this by highlighting it in red in the "Profile" section. You can update this information by clicking on the Edit button. Only payment methods that can be used on our Websites will be available to select during checkout. You will have the option to add a new payment type during checkout by ticking a box that you want to store the newly entered payment details in your Account. We process personal data for these purposes because it is necessary for our legitimate interests in providing this functionality to our customers.
Product Email Alert
If you provide us with your email address to contact you when a product on our Websites is available for purchase, the email address you submit is not collected or used for any promotional purposes by us or our affiliate companies, nor is such information rented, sold or exchanged with third parties. You will, however, be able to sign up to receive marketing emails, cart abandonment emails, and product view emails via a link in the footer of the product alert email that you may receive. We process personal data for these purposes because it is necessary for our legitimate interests in providing this service to our customers. Please note, only users 16 years old or over should provide their email address on our Websites.
Purchasing Merchandise Through Our Website
If you purchase merchandise through our Websites, we will process your personal data for this purpose (i.e., name, billing and shipping address information, email address, telephone number, and payment card information), as well as information about your purchases on our Websites, which we may combine with your store purchase information. In addition, if you have created an account you will be able to view your order details when you log into your Account. We process personal data for these purposes because it is necessary to perform a contract with you and for our legitimate interest in managing and operating our business.
In addition, if you choose to use a separate payment service provider for your payment option at checkout, if the option is available, the separate payment service provider will be a data controller in relation to personal data it collects from our checkout page to determine whether it will allow you to use it as a payment method. How the separate payment service provider uses and shares the personal data it collects is controlled by its own privacy policy.
Market Research
We collect the information when you fill out a survey or otherwise engage in market research offered on our Websites or in emails. This information will assist us in gathering feedback from you in order to improve our Websites and continue to offer features that you prefer. We process personal data for these purposes because it is necessary for our legitimate interests in improving our Websites and the products and services offered to our customers.
User-Generated Content
When you submit content to our Websites, Apps or Social Media Pages, such as comments, product reviews, pictures, or videos, we may process your name, likeness, and any other information that you provide in the text of your message. For information about deleting user-generated content you have provided, please see the "Your Rights" section below.
We offer applications for download to your mobile device that provide you with various interactive features ("Apps").
The collection and means of collecting personal data through any currently existing or future App are discussed in this notice when referencing Websites under the following sections:
- "Information Collected on Our Websites"
- "Additional Purposes For Which We Process Personal Data"
- "Cookies and Advertising"
The use and sharing of personal data through any currently existing or future App are discussed in this notice when referencing Websites under the following sections:
- "Information Collected on Our Websites"
- "Additional Purposes For Which We Process Personal Data"
- "Information Shared with or Collected Directly by Third Parties"
- "Cookies and Advertising"
In addition:
- Use of some features of an App will ask for permission to access data on your mobile device, such as your photos. We will only access this data if you provide consent when asked by the App. Please note, some features of the App are only available if you allow us to access the requested content.
- If you provide consent when asked, the App will send push notifications ("Notifications") to your mobile device. These Notifications can be sent to you and viewed by you even if you are not actively using the App. The Notifications may be specific to your interactions with us and may be location-specific if you have consented to location-based services.
- See the "Opt-Out" section below for the choices you have regarding collection of location information and data from your mobile device, and receipt of Notifications.
Information Collected On Our Social Media Pages
Personal data may be collected directly by Urbanlane London through our Social Media Pages and may also be collected by the social media site hosting the Urbanlane London Social Media Page.
Personal Data collected directly by Urbanlane London: The collection of personal data directly by Urbanlane London on our Social Media Pages will include the type of information addressed under "What is Personal Data" above. Examples of how personal data may be directly collected on Urbanlane London Social Media Pages include providing information through an application or form which has a link to this privacy notice. We will use and share the personal data we collect on our Social Media Pages in the manner specified below in "Information Collected on Our Websites", "Additional Purposes For Which We Process Personal Data", and in "Information Shared with or Collected Directly by Third Parties."
Personal Data collected by the social media sites: This privacy notice does not cover the privacy and security practices of the social media sites on which Urbanlane London has Social Media Pages. Please review privacy policies and terms of service on the social media sites if you have any questions about their privacy or security practices.
The social media sites where Urbanlane London has Social Media Pages may provide aggregate information and analysis to Urbanlane London about your use of our Social Media Pages. This allows us to better understand and analyze our user growth, general demographic information about the users of our Social Media Pages, and interaction with content on our Social Media Pages. Overall, this information may be used to help us understand the types of visitors and users of our Social Media Pages and the use of the content. We process personal data for these purposes because it is necessary for our legitimate interests in understanding and providing appropriate and relevant content to our customers.
We may collect personal data from you when you contact us via telephone. This will include any information that you may provide us over the telephone about yourself or the issue you are contacting us about. We will use this personal data solely for the purpose of providing the relevant customer support services to you. We process personal data for these purposes because it is necessary for our legitimate interests in providing support to our customers
Additional Purposes For Which We Process Personal Data
We may also process personal data that we collect under this notice for the following purposes to the extent permitted by law:
- To detect, and protect us, our affiliates and other third parties against misuse of our Websites (such as spamming), negligence, fraud, theft and other illegal activities. We process personal data for these purposes when it is necessary to protect, exercise or defend our legal rights.
- To audit compliance with our and their internal policies and to terminate or suspend your accessing or use of our Websites for engaging in any misuse of our Websites or other illegal activities. We process personal data for these purposes when it is necessary to protect, exercise or defend our legal rights.
- To conduct appropriate anti-fraud checks in which the personal data that you provide may be disclosed to a credit reference or fraud prevention agency, which may keep a record of that information. We process personal data for these purposes when it is necessary to protect, exercise or defend our legal rights.
- To comply with administrative, tax, investigative or other audit requirements or any other legal or regulatory disclosure requirements. We process personal data for these purposes because we are required to do so by law.
- As permitted by applicable laws, rules, and regulations, and to comply with any legal or regulatory requirements.
- The personal data you provide when submitting your curriculum vitae in the 'Careers' section of our Websites is used only for the purposes of consideration for employment and is not used for promotional purposes by us or our affiliated companies, nor is such information sold or provided to third parties. We process personal data for these purposes because we have a legitimate interest in recruiting job applicants.
- The personal data you provide when submitting your information in the Casting section of our Websites is used only for the purposes of your consideration for a modeling role or for employment in one of our stores and is not used for promotional purposes by us or our affiliated companies. We process personal data for these purposes because we have a legitimate interest in recruiting models.
Email Addresses
We do not sell or grant rights to third parties to process your email address for their own marketing purposes.
If you would like to unsubscribe, then please visit the "Opt-Out" section of this Privacy Notice. Please note that, if unsubscribe from our email marketing list, then you may still receive non-marketing emails from us, such as order confirmation emails, shipping confirmation emails, and Urbanlane London transactional emails.
Postal Addresses
We do not sell or grant rights to third parties to process your postal address for their own marketing purposes.
Service Providers
Please be aware that we may appoint third parties to provide services to us or on our behalfs, such as fulfilling orders (including, but not limited to, processing payments, providing fraud prevention services, and verifying addresses), providing electronic online investor information, monitoring and analyzing site activity and the effectiveness of our advertising, providing support services, conducting credit reference checks, serving site content (including a site search feature), organizing information, conducting surveys, administering and sending mobile Notifications and email messages, offering interactive features on our App, assisting us with our Social Media Pages, evaluating potential models, and administering sweepstakes or contests. Such third parties may have access to your personal data to provide services to Urbanlane London.
Collected Directly By Third Parties
Your information may also be collected and processed by third parties, such as the payment providers you select, who will process your information independently in accordance with their own privacy notices.
Legal Disclosures
You should also be aware that we may disclose personal data about you if we are required, or we genuinely believe that (i) we are required to do so by law or legal process, (ii) if we reasonably consider that it is necessary to protect the users of our Websites, or (iii) in connection with an investigation of suspected or actual fraudulent or other illegal activity. In the event that we, or our parent company, is acquired by a new owner, or if following a reorganisation of our corporate group we become part of one of our affiliates, your information may be transferred to a new owner, or another of our affiliates, as part of our assets. If this occurs, we will take all reasonable steps to ensure that our new owner or the affiliate which we become part of will use your personal data only in accordance with the terms of this privacy notice.
Sharing Information within Our Group
We may disclose the personal data that you provide to us (including, without limitation, your personal data) to any member of our group, which means our subsidiaries, our ultimate holding company, and the subsidiaries of our holding company (including our affiliated companies).
Urbanlane London and its affiliated companies will not subscribe you to their ongoing marketing email and/or text message programs unless you have separately consented to receive such marketing communications from a given affiliated company.
Transferring Data Outside the United Kingdom
In case of 3, 4 and 5 above, a transfer of your personal data may take place to countries outside the United Kingdom, such as the United States, whose laws may not afford the same level of protection to your personal data. We will therefore ensure - where necessary - that all adequate safeguards are in place and that all applicable laws and regulations are complied with in connection with such transfer. You may request a copy of the safeguards that we have put in place in respect of transfers of personal data by contacting us as described in the "How To Contact Us" section below.
Marketing
We may from time to time process your personal data to send you Urbanlane London brand marketing emails about our products. In this case your prior consent is required. These emails may contain features that help us make sure you received and were able to open the message. Furthermore, these emails may contain features to identify you when you click through a marketing email to visit our Website, which enable us to send you cart abandonment emails, and/or product view emails.
We may share some of your personal data with our affiliate brands to send you personalized marketing emails.
You may opt-out of receiving Urbanlane London brand marketing emails, cart abandonment emails, and/or product view emails at any time, free of charge, by following the instructions in any marketing communication you receive from us. Furthermore, you may unsubscribe from marketing emails by going to the Unsubscribe page and entering the email address associated with your marketing subscription.
We may also process your personal data to send you postal mail about our products. In this case, your prior consent is required. You may opt-out of receiving marketing mail at any time, free of charge, by following the instructions in marketing communication, or by using the Contact Us section of the Help page.
Storage of Information
The time period for which we keep personal data depends on the purpose for which we collected it. In all cases, we keep it for as long as necessary to fulfill the purposes for which we collected it. We will then delete the personal data, unless we are legally required to retain it or if we need to retain it in order to comply with our legal obligations (for example, for tax and accounting purposes).
Cookies & Advertising
- What Are Cookies and How Do We Use Them?
We use a browser feature known as a "cookie", which assigns a unique identification to your computer. Cookies are typically stored on your computer's hard drive or mobile device. Information collected from cookies is used by us to evaluate the effectiveness of our Websites, analyse trends, and administer our Websites. The information collected from cookies allows us to determine such things as which parts of our Websites are most visited and difficulties you may experience in accessing our Websites. With this knowledge, we can improve the quality of your experience on our Websites by recognising and delivering more of the most desired features and information, understanding which features are accessed or completed, as well as by resolving access difficulties. In addition, we use cookies to help keep track of items you put into your shopping cart and to tell us whether your computer has been used to visit our Websites in the past. If you have created an account and are signed in this allows you to maintain shopping carts between visits. Our Websites also use cookies to help keep track of your Account information, other than payment method information, while you remain on our Websites. We also use cookies and/or a technology known as web bugs or clear gifs, which are typically stored in emails to help us confirm your receipt of, and response to, our emails and to provide you with a more personalised experience when using our Websites. For more information on the types of cookies that are placed and cookie settings, please go to the Cookie Policy link on our Websites.
We use third party service provider(s) to assist us in better understanding the use of our Websites. Our service provider(s) will place cookies on the hard drive of your computer and will receive information that we select that will educate us on such things as how you navigate around our Websites, what features are accessed, completed, or most used, what products are browsed and general purchasing information. Information may also be collected about a search engine used, and a search engine or website advertisement clicked to direct you to our Websites. Our service provider(s) analyses this information and provides us with aggregate reports. The information and analysis provided by our service provider(s) will be used to assist us in better understanding your interests in our Websites and how to better serve those interests. The information collected by our service provider(s) may be linked to and combined with information that we collect about you while you are visiting our Websites. Our service provider(s) is/are contractually restricted from using information they receive from our Websites other than to assist us.
- How Do Others Use Cookies on Our Websites to Serve You Advertising?
We contract with third-party advertising companies, which on our authority present ads on our Websites. These third parties also collect non-personally-identifying information about you by placing cookies on your browser and/or using Pixel Tags when you visit our site. These advertising companies may use and share information gathered about your visit to our Websites to deliver our ads on other websites that are a part of their online advertising networks and/or search engines. We receive aggregate information from these third parties to gauge our advertising effectiveness. To stop receiving cookie-based ads from a third-party advertising company we use, click on the link included in the advertisement and follow the instructions on opting out. We may use more than one third-party company for this cookie-based advertising, which would require you to opt-out of each company through each of the various advertisement links separately.
If you would like more information about how cookie-based advertising works in general go to Your Online Choices site: www.youronlinechoices.com (you will leave this site for a centrally managed online site where you can specify your preference. However, please note that the use of this website does not turn off all internet advertising and deactivates only advertisements that are customized to your likely interests based upon previous web browsing activity).
OPT-OUT
- Collection of Mobile Device Location Information Via Our Mobile Sites and Apps
Your mobile device may allow you to disable location-based services, which will prevent our mobile sites and Apps from accessing your mobile device location information. For specific questions regarding disabling your device's location-based services, we recommend that you review the specific instructions provided for your mobile device. Please note that some features on our mobile sites and Apps may not be available if you disable location-based services.
- Notifications and Access to Data on Your Mobile Device
If you no longer wish to receive Notifications or no longer want us to access the specific information on your device (e.g. photos) for which you previously provided consent, then you will need to adjust the settings on your mobile device. Please note that the process for changing settings on your mobile device may vary; to learn how to change these settings, please refer to the specific instructions provided for your mobile device.
If you do not wish to receive emails from Urbanlane London, please unsubscribe on the Unsubscribe page. If you do not wish to receive marketing emails, cart abandonment emails and/or product view emails, from any of our relevant affiliate brands, then please follow the opt-out instructions on any marketing email you receive from that affiliate.
Please note that, if you request to be removed from our email marketing list, then you may still receive non-marketing emails, such as confirmations from us regarding any orders that you have placed on our Websites.
If you do not wish to receive marketing materials from us via postal mail, then please email us at info@urbanlane.co.uk requesting that we remove you from our postal mailing list. In your email, please be sure to include the postal address that you wish to have removed from our postal marketing list.
If you would like to deactivate our ability to analyse your anonymous browsing and purchase behaviour through the use of this service, then you may deactivate the setting on your Web browser which allows you to accept cookies. If you choose to do this, however, then you will be unable to use certain features and services offered on our Websites, including the ability to make a purchase from our online store.
- Ads on a Third Party Site on Which You Have an Account
If you no longer wish to receive advertisements from Urbanlane London when you log in to certain third party sites (e.g. Facebook), then you will need to change the settings on the respective social media / third party site. If you would like to change the advertising settings, then please review the privacy policies and terms of service on the respective social media / third party site.
Your Rights
Subject to applicable law, you may (1) request access to the personal information we maintain about you; (2) request that we update, correct, amend, or erase your information; or (3) request the restriction of our use of your personal information. In addition, you may receive, in a structured, commonly used and machine-readable format, the personal information that you have provided to us about you, with your consent or based on a contract to which you are party. You have the right to have this information transmitted to another company, where it is technically feasible.
You also may object at any time to the use of your personal information, on grounds relating to your particular situation, where we use that information based on our legitimate interests as described above. If we use your personal information to send you marketing communications, you may object at any time and without providing any reasons for such use (e.g., by clicking on the unsubscribe link in our marketing emails), and we will apply your preferences going forward. You also may withdraw any consent you previously provided to us. If you do so, this will not affect the lawfulness of our use of your information based on your consent before its withdrawal.
If you wish to exercise these rights, please contact us as specified in the "Questions About Privacy" section below. If you are not satisfied with our response you may lodge a complaint with the data protection supervisory authority in your country.
In order to ensure that your personal data is accurate and up to date just log on to your account with your email address and password, and you'll see an overview page where you can update your information. You may also write to us if you think that the personal data that we hold about you needs to be updated.
Privacy of Children
Our Websites are not directed toward children under the age of sixteen (16) years. Furthermore, we do not knowingly collect any personal data from children under the age of sixteen (16) years. The children's products that we offer for sale on our Website are intended for purchase by adults only. No one under the age of sixteen (16) years should provide any personal data on our Websites and/or at our stores.
Links
For your convenience and enjoyment, our Websites may contain links to other websites operated by third parties ("Third Party Sites"). We do not monitor and are not responsible for the privacy practices or the content of such Third Party Sites. We would urge you to review the privacy policies of each Third Party Site to ensure that you are comfortable with the privacy policies and practices.
Updates To Privacy Notice
As we continue to offer our customers new and different types of content and services, we may revise this privacy notice to reflect the changes that we have made to our information collection, use or disclosure practices. Should there be a material change to our information collection, use or disclosure practices, it will be applied only to information collected on a going forward basis.
Security Statement
We limit the number of employees that have access to the databases that contain personal data, and our employees are advised of the importance of confidentiality.
Our Websites are designed to accept orders from web browsers that allow communication through Transport Layer Security (TLS) technology. We support Microsoft Internet Explorer 11.0+, Android 5.0+, Apple OS X 10.9+, and Apple iOS 9.0+. We recommend if you are viewing our websites on Google Chrome or Mozilla Firefox to download the latest version in order to maximize your experience, otherwise, you may not be able to access or utilize all pages on our websites as intended.
While we implement the above security measures on this site, you should be aware that 100% security is not always possible.
Questions About Privacy
If, for any reason, you are accessing a country-specific website for a country in which you are not located (e.g. utilizing a proxy server) please contact Customer Service to view the policies and terms specific to your jurisdiction.
If you have any questions, comments, or concerns regarding our privacy practices or our legal compliance, please email us at info@urbanlane.co.uk
